Sugar And I is a Malaysian bakery that began with a love for baking and spreading joy. Starting from a home kitchen, their bombolonis gained popularity during the 2020 MCO, leading to rapid growth. Now with five stores across Malaysia, they specialize in bombolonis, cream puffs, and more, offering gifting services, custom cakes, event catering, and corporate services to spread happiness through every thoughtful, delicious creation.
Client
Syed Mohd Ilyas
Release Date
2024
The Goal
The goal for the Sugar And I website was to create a visually distinct, user-friendly platform that reflects their "Celebrating Happiness" brand. The design needed to align with their branding guide, showcasing their services—gifting, custom cakes, event catering, and corporate solutions—while guiding customers seamlessly to the menu and booking pages. The focus was on creating an engaging user experience, optimizing the site for both individual and corporate clients, and ensuring it was visually appealing, functional, responsive, and optimized for conversions.
